the brand experience people
the brand
experience people
experience people
A global pandemic, the race to develop a Covid vaccine and a healthcare industry evolving at breakneck speed - just some of the things the team at Pfizer have been up against over the past couple of years.
We’d worked with them in 2021 to deliver their first ever virtual UK conference, with outstanding results.
With a new UK MD in place just weeks before the event, and the business in the midst of a huge transformation project, our concept for NC22 invited the audience to step back, recharge and “Change Your Perspective”. Featuring Konnie Huq as our host, teamed up with Pfizer co-hosts and presenters, we broadcast live from a custom studio set in West London across 3 consecutive mornings.
Like all great live TV, it blended inspiration, debate and fun, with a healthy dose of participation throughout. From virtual energisers each day, to regular live check-ins, to beaming in the audience from their homes - we did it all.
The result? An audience with a strong sense of community, united in love for Pfizer and renewed faith in its fundamental purpose - making a difference to patients' lives.
A full creative brand identity working with video, animation, presentation graphics and scripted content along side a supporting comms plan. Messaging for over seven hours of broadcast content, working with 27 Pfizer speakers, 658 members, 140k+ Yammer social media impressions over three days - a renewed sense of community and togetherness.
With a new UK MD in place just weeks before the event, and the business in the midst of a huge transformation project, our concept for NC22 invited the audience to step back, recharge and “Change Your Perspective”. Featuring Konnie Huq as our host, teamed up with Pfizer co-hosts and presenters, we broadcast live from a custom studio set in West London across 3 consecutive mornings.
Like all great live TV, it blended inspiration, debate and fun, with a healthy dose of participation throughout. From virtual energisers each day, to regular live check-ins, to beaming in the audience from their homes - we did it all.
The result? An audience with a strong sense of community, united in love for Pfizer and renewed faith in its fundamental purpose - making a difference to patients' lives.
A full creative brand identity working with video, animation, presentation graphics and scripted content along side a supporting comms plan. Messaging for over seven hours of broadcast content, working with 27 Pfizer speakers, 658 members, 140k+ Yammer social media impressions over three days - a renewed sense of community and togetherness.
