the brand experience people
the brand
experience people
experience people
Pfizer understands the importance of unity. So for the first time in three years, their National Conference was to be live. That’s 600 people, from all over the UK coming together on one day. For this one - we split up. Delivering six identical events in different venues, up and down the country, making NC23 accessible to everyone in the Pfizer community.
They grabbed practically everything SBS has to offer - from concept to production, we did it all. With a key focus on sustainability, we used Re-board® as a sustainable solution for the stage sets and environments.
Teams of Sparkies facilitated at each location, acting as the super glue for the whole experience (you’ve never seen a busier WhatsApp group). All of the event content was delivered as short, impactful sessions, either via video or live in the room. The feedback on content was a highlight, calling it “punchy, energising and inspirational”.
Each location’s activities during the day were shared to Kudoboard, a social platform that was on permanent display in each venue, cementing the sense of unity that Pfizer wanted to create.
People appreciated the one day agenda and access to regional events closer to home, with 98% of respondents agreeing that the new format reflected Pfizer’s new ways of working and communicating.
We’re really happy this experimental format was a hit, it pays to break the traditional copy and paste with an annual conference to create experiences that hit home and are more enjoyable to the delegates…“it actually was my favourite Pfizer conference to date.”
Teams of Sparkies facilitated at each location, acting as the super glue for the whole experience (you’ve never seen a busier WhatsApp group). All of the event content was delivered as short, impactful sessions, either via video or live in the room. The feedback on content was a highlight, calling it “punchy, energising and inspirational”.
Each location’s activities during the day were shared to Kudoboard, a social platform that was on permanent display in each venue, cementing the sense of unity that Pfizer wanted to create.
People appreciated the one day agenda and access to regional events closer to home, with 98% of respondents agreeing that the new format reflected Pfizer’s new ways of working and communicating.
We’re really happy this experimental format was a hit, it pays to break the traditional copy and paste with an annual conference to create experiences that hit home and are more enjoyable to the delegates…“it actually was my favourite Pfizer conference to date.”
