All Posts By

Alex Rodrigo

Destination Hybrid

By | Blog

Hybrid isn’t a new thing.  Yet, it seems to have got event professionals scratching their heads over the last few months. If we look around us, it’s not difficult to find examples of hybrid in everyday life.

It’s in our food – think Rhubarb and Custard, Strawberries and Balsamic Vinegar and Salted Caramel.  Or, at a more complex level…carrots, beets, celery and (sorry kids) cauliflower.

Embedded in our transport (Cars, Trains, Bikes), technology (tablets) and even dogs – I mean whoever would have imagined celebrating a Cockapoo winning a title at Crufts?  We could look at music and list hundreds of great examples of duets that struck a magic chord (there are just as many that should never have happened – keep that in mind for later).

The point is, we’ve been doing it for decades. So why now, when we are faced with the simple equation of
Virtual + Live = Hybrid, are so many failing to find a clear answer?

We’ve identified 3 possible contributors… Read More

Zzzoom out for a better view (In our opinion)

By | Blog

Online platforms. They were going to be the future. Universal bridges over virally troubled waters.

Then came lockdown and soon we were all communicating, organising and collaborating via our screens. Our diaries filled up with virtual catch ups. Zoom logged 100 billion meeting minutes earlier this year: it’s now about 2 trillion. Around the world, presenters are rabbitting on to screens full of boxes, each framing nodding heads – and vacant expressions.

And hey, it’s great! It’s kept us talking. So the future of business – and events in particular – must be virtual, right?

Read More

SomeBrightSessions

By | Blog

Join us as we discuss with industry leaders and experts how businesses have responded during the COVID-19 pandemic and beyond.  Unpicking strategic vs tactical actions, speed and success of response and the impact on human behaviour and mindset.

More sessions will follow soon. To be notified, join our mailing list at the bottom of the page

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Don’t Steal My Time

By | Blog

In a locked-down world where we’ve been forced to constantly shift focus between work and personal lives, we’ve all had the opportunity to reflect on what’s really important to us. Our view of the world has become much smaller, much closer to home.

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Time to Help

By | Blog

Since being presented with the unexpected gift of time, a lot has happened and a lot has changed around us.  We have been busy, but in a different way and thought we would share what we’ve been up to and open up channels to see what more we can all do to make a difference.

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Jokes on us.

By | Blog

So we’re all aware that the world of events can have its moments. That’s what makes it special, right?! One minute you can be sobbing into your Matcha Green Tea Crème Frappuccino and the next laughing like a loon. Somewhere often in between these two states and providing blessed relief and support can be found the producer or designer, the animators and 3D modellers, the lighting folks and all the other great people and organisations we rather generally call our ‘freelancers’ or ‘suppliers’.

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The Art's Club, London designed by Dimore Studio

Sevenses: October Edition

By | Blog, Design inspiration

October has been a pretty incredible month for design enthusiasts like us! If you’re not familiar with our ‘Sevenses blogs’ yet, here’s a reminder of what they’re all about. Each month, we curate our 7 best and most loved bits of art, design, architecture and animation and compile them into a beautiful summary of design inspiration. Don’t forget to check out our September edition. It’s a feast for the eyes!

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