Online platforms. They were going to be the future. Universal bridges over virally troubled waters.
Then came lockdown and soon we were all communicating, organising and collaborating via our screens. Our diaries filled up with virtual catch ups. Zoom logged 100 billion meeting minutes earlier this year: it’s now about 2 trillion. Around the world, presenters are rabbitting on to screens full of boxes, each framing nodding heads – and vacant expressions.
And hey, it’s great! It’s kept us talking. So the future of business – and events in particular – must be virtual, right?