For many of our (older) live event producers a lot has changed over the past 20 years. As an industry we’ve evolved in response to the changes in consumer behaviours and technology. Change has been encouraged by political and economical uncertainties. All of these factors have shaped, influenced and redefined the event industry. Now, clients demand more bang for their buck and audiences no longer expect to simply attend an event. Instead, they arrive with high expectations of being entertained with distinctive and highly provocative experiences. Welcome to the era of experiential marketing!
Advertising is an inescapable part of our lives. Everyday we’re bombarded with adverts, messages and discounts. On the internet our behaviour, purchases and browsing history is monitored and used by advertisers who target us in our personal spaces when we least expect it.