So we’re all aware that the world of events can have its moments. That’s what makes it special, right?! One minute you can be sobbing into your Matcha Green Tea Crème Frappuccino and the next laughing like a loon. Somewhere often in between these two states and providing blessed relief and support can be found the producer or designer, the animators and 3D modellers, the lighting folks and all the other great people and organisations we rather generally call our ‘freelancers’ or ‘suppliers’.
I’m Raj, a content designer and one of the founding members of SomeBrightSpark. I am also a British Sikh man of Punjabi descent. I’m proud of being Punjabi and belonging to the Sikh religion as it’s my heritage and is part of what makes me who I am. My grandfather arrived from India in 1956 and worked at Dunlop in Leicester up until his retirement in 1982. Today we are now three big families, well established in this country, and we all feel part of this melting pot. Read More
Early last week a team of ten designers, creatives and video editors received details of the 434 official winners of the coveted D&AD Pencils for the 2018 award ceremony. The team had around 50 hours to create a short video sting for each winner, which had to include their profile, award-winning work and professional credentials.
Besides the start of the Easter holidays and the clocks ‘springing’ forward, March is also the month of International Women’s Day. Not only is the day important for obvious reasons, but our design team always take a particular interest in how brands mark the occasion. We’ll be featuring some of our favourite in our Sevenses blog this month. We’ll also be taking a look at the other things that really caught our attention over the last month, from new movies, websites, shows, campaigns and anything else deemed worthy as being creative inspiration. Read More
February gave us two of the biggest global events, The Winter Olympics and the BAFTA Awards. As a live events agency February was an inspiring month for the team as we eagerly awaited to see who would do what. But as with all of our Sevenses blogs we don’t just cover events. Throughout the month our creative teams also put forward things that have sparked their interest. So let’s take a look at this month’s event and design inspiration. Read More
Working for SomeBrightSpark
We’re a thriving business (recently cited as one of the top 5 agencies to look out for) located in Leicester working with local businesses and global brands to effectively communicate their brand message through live events and creative content. We strive to produce work that is of an exceptional quality which is maintained by our work hard, play hard culture and we’re looking for a talented operations manager to join our team.
We’re pretty much live in a virtual world where we can do almost anything online. We consume our content digitally, book holidays, and even shop in virtual stores. Well let’s be honest, shopping with kids in toe or during a national holiday is horrible!
It’s no surprise then that brands are increasingly looking for ways to reconnect with audiences and consumers in inventive ways. In our previous blogs we explored the power of event marketing and experiential marketing as effective ways of building brand engagement and today we wanted to give credit to the unsung hero behind these emotive experiences – technology.
January. Let’s be honest it’s a pretty depressing month. We’re all cold, tired, ill or feeling depressed having broken or failed at all of our New Year’s resolutions. But we’re here to inject a little big of joy back into your lives. As always with our Sevenses blogs, we’ve concocted a medley of our most favourite art and design related niceties that cropped up throughout the month.
So sit back, indulge and feel happier.
Last year we lovingly restored an old shop which had stood for more than 5 decades in the centre of Leicester’s Cultural Quarter. If you followed the transformation you’ll know that we were eager to retain the some of building’s quirky historic features to provide a contemporary multi-functional creative work space; in hope of connecting with the community and other businesses within the area.
For many of our (older) live event producers a lot has changed over the past 20 years. As an industry we’ve evolved in response to the changes in consumer behaviours and technology. Change has been encouraged by political and economical uncertainties. All of these factors have shaped, influenced and redefined the event industry. Now, clients demand more bang for their buck and audiences no longer expect to simply attend an event. Instead, they arrive with high expectations of being entertained with distinctive and highly provocative experiences. Welcome to the era of experiential marketing!
Whether you’re a lover of all things ‘arty’ or just looking for some Christmas design inspiration then you’re in for a treat. Our Sevenses blog this month is getting festive and features inspiring Christmas creations from some of our best-loved retailers and institutions. We have a whole host of delights for you, including our favourite Christmas adverts, animations, exhibitions and book releases. We hope you all have a great Christmas and a very happy New Year.
November is a busy month and is typically dominated by Bonfire Night, Thanksgiving and whispers of Christmas
Thankfully the November edition of our ‘Sevenses blog’ is devoid of any of these things and is instead, a simple appreciation of all things design and arty. If you’re enjoying our new Sevenses blog then make sure you checkout the other design inspirations that have caught our eye in recent months. Enjoy!
Advertising is an inescapable part of our lives. Everyday we’re bombarded with adverts, messages and discounts. On the internet our behaviour, purchases and browsing history is monitored and used by advertisers who target us in our personal spaces when we least expect it.
October has been a pretty incredible month for design enthusiasts like us! If you’re not familiar with our ‘Sevenses blogs’ yet, here’s a reminder of what they’re all about. Each month, we curate our 7 best and most loved bits of art, design, architecture and animation and compile them into a beautiful summary of design inspiration. Don’t forget to check out our September edition. It’s a feast for the eyes!
Earlier this week our creative design team at SomeBrightSpark were huddled round a computer… in silence. With heads tilted in critical evaluation, the office fell into a unusual silence unnerving the rest of the team. Normally, this kind of behaviour means one of two things. Either they were struggling to decide where to go for lunch or they had found something they liked. What had caught their attention? The new concept car from Honda.
At the start of July we embarked on a new initiative: To engage with independent creative experts and businesses in the Leicester area. When we heard that a the store below us was becoming available to occupy, we jumped at the chance. This is how we transformed an old and beloved store into a creative work space, based in the heart of Leicester’s creative Cultural Quarter.