Destination Hybrid

By | Blog

Hybrid isn’t a new thing.  Yet, it seems to have got event professionals scratching their heads over the last few months. If we look around us, it’s not difficult to find examples of hybrid in everyday life.

It’s in our food – think Rhubarb and Custard, Strawberries and Balsamic Vinegar and Salted Caramel.  Or, at a more complex level…carrots, beets, celery and (sorry kids) cauliflower.

Embedded in our transport (Cars, Trains, Bikes), technology (tablets) and even dogs – I mean whoever would have imagined celebrating a Cockapoo winning a title at Crufts?  We could look at music and list hundreds of great examples of duets that struck a magic chord (there are just as many that should never have happened – keep that in mind for later).

The point is, we’ve been doing it for decades. So why now, when we are faced with the simple equation of
Virtual + Live = Hybrid, are so many failing to find a clear answer?

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