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Creative Industry

Getting Creative for the Largest Night in the Creative Industry.

By | Blog, Creative Industry, Events, News & Updates | No Comments

Early last week a team of ten designers, creatives and video editors received details of the 434 official winners of the coveted D&AD Pencils for the 2018 award ceremony. The team had around 50 hours to create a short video sting for each winner, which had to include their profile, award-winning work and professional credentials.

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Advanced design studio for Jaguar Land Rover.

Building Immersive Experiences and the Role of Creative Technology

By | Creative Industry, Events | No Comments

We’re pretty much live in a virtual world where we can do almost anything online. We consume our content digitally, book holidays, and even shop in virtual stores. Well let’s be honest, shopping with kids in toe or during a national holiday is horrible!

It’s no surprise then that brands are increasingly looking for ways to reconnect with audiences and consumers in inventive ways. In our previous blogs we explored the power of event marketing and experiential marketing as effective ways of building brand engagement and today we wanted to give credit to the unsung hero behind these emotive experiences – technology.

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Ralph Lyons spent the summer doing an internship for SomeBrightSpark

A SomeBrightSpark intern talks about life in a creative agency.

By | Blog, Creative Industry

Over the last two months SomeBrightSpark has been nurturing the brooding talents of intern, Ralph Lyons.

A student from the Loughborough University, studying Visual Communication and Illustration, Ralph joined us having just completed his second year, to help out during our busy summer period. Now that it’s time to bid farewell to Ralph, we talk to him to find out what he’s learned during his stay with the SomeBrightSpark family.

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