Category

Events

Getting Creative for the Largest Night in the Creative Industry.

By | Blog, Creative Industry, Events, News & Updates | No Comments

Early last week a team of ten designers, creatives and video editors received details of the 434 official winners of the coveted D&AD Pencils for the 2018 award ceremony. The team had around 50 hours to create a short video sting for each winner, which had to include their profile, award-winning work and professional credentials.

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Advanced design studio for Jaguar Land Rover.

Building Immersive Experiences and the Role of Creative Technology

By | Creative Industry, Events | No Comments

We’re pretty much live in a virtual world where we can do almost anything online. We consume our content digitally, book holidays, and even shop in virtual stores. Well let’s be honest, shopping with kids in toe or during a national holiday is horrible!

It’s no surprise then that brands are increasingly looking for ways to reconnect with audiences and consumers in inventive ways. In our previous blogs we explored the power of event marketing and experiential marketing as effective ways of building brand engagement and today we wanted to give credit to the unsung hero behind these emotive experiences – technology.

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An immersive exhibition stand that utilises Experiential Marketing techniques

Experiential Marketing: What You Need to Know

By | Blog, Events | No Comments

For many of our (older) live event producers a lot has changed over the past 20 years. As an industry we’ve evolved in response to the changes in consumer behaviours and technology. Change has been encouraged by political and economical uncertainties. All of these factors have shaped, influenced and redefined the event industry. Now, clients demand more bang for their buck and audiences no longer expect to simply attend an event. Instead, they arrive with high expectations of being entertained with distinctive and highly provocative experiences. Welcome to the era of experiential marketing!

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