Bentley at The Festival

We have supported Bentley at Cheltenham since 2016, designing and building a ‘showroom’ environment. In 2019, the footprint was doubled and the challenge was to include a significant hospitality area.

The Action

Acknowledging their centenary year, we created a “1919 Lounge & Bar”. Exclusively for Bentley customers during the day and limited VIP access in the evening, guests were transported back to a bygone era through design, décor, menu and live music.

The Reaction

The 1919 Lounge & Bar was at full occupancy across the four days, with network feedback being outstanding.

Bentley exceeded their lead generation target by 36% and sold 7 cars at the event. In addition, there was overwhelming feedback on the hospitality experience from their dealer network. These factors have led Bentley to reappoint us for 2020, with plans already under way to recommend an evolution of 2019.

Created in partnership with our friends at Noble Events