Iconic car manufacturer Jaguar Land Rover (JLR) required an innovative solution for an Advanced Design Studio – a specialist department responsible for designing concept cars of the future.
They were looking for an advanced application that would allow their automotive designers, developers, strategists and engineers to share projects, collaborate easily, build catalogues of inspiration and above all, be incredibly easy to use. Partnering with Bulb Studios we developed a remotely controlled interactive platform allowing the designers to project their inspiration, designs, presentations and other content directly onto the walls.
The entire application was controlled via iPads, for which we designed the entire visual aesthetics. We gave careful consideration to both the user interface and the on screen experience to produce something that looked good and felt amazingly easy to use. We were eager to give the client continued control of the platform, so we added an important functionality that allowed JLRs internal development team to create widgets that could be easily added to the system.
Designing for designers is always a challenge; it’s especially challenging when you’re creating a project for some of the top creatives in the world – The JLR design team. It was important to create a marriage between something that looked good and worked really well. With a lot of thought and planning we were able to create a highly functional and intuitive platform that could be used by the designers for a range of activities.
By combining exceptional talents in both design and programming we were able to develop a pioneering concept. We transformed a top secret location into an advanced design studio for Jaguar Land Rover allowing teams to display mood boards and pull inspiration from any website. The project is currently nominated for an internal Jaguar Land Rover innovation award.