Connecting and motivating a global audience has never been so important, or so challenging to achieve, in the current climate. RB, needed more than a virtual event solution to launch a world-leading Marketing Excellence capability to their global marketing teams, they needed a virtual location too.
The virtual event concept was the brainchild of Fabrice Beaulieu, RB’s EVP for Group Marketing Excellence and EVP for Category Development Organisation for the Hygiene division. His brief to us was simple: create a truly amazing launch event that demonstrates exactly what Marketing Excellence means.