THE PROJECT

For frequents of Goodwood’s famous Festival of Speed, Lamborghini is one of the staple brands exhibiting powerful, stylish vehicles every summer. Even those not immersed in the world of supercars will be familiar with the sleek and aggressive styling that depicts the brand identity of the luxury Italian car maker. In 2018 Lamborghini wanted to boost their presence at Goodwood, enhancing their experiential offering by injecting Lamborghini brand DNA into their displays. We studied their products, and alongside them, developed a bespoke hospitality setup where every area was influenced by the dynamic styling of Lamborghini.

ENGAGEMENT

Aside from awe inspired looks, the cars and their displays drew a huge amount of engagement over social media platforms, in particular instagram. Over the 4 days of the festival we saw hundreds of people taking to instagram to express their love of the brand and products.

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Created in partnership with our friends at Noble Events