THE PROJECT

Design Season is a festival for the creative community of Leicester. The organisers offer talks, workshops and social events in the heart of Leicester’s cultural quarter. After an incredibly successful first year, they wanted to increase the profile of the festival and capture the essence of the growing creative scene in the midlands.

A COLLABORATIVE APPROACH

In partnership with G . F Smith and the LCBdepot, we created a living, changing brand informed directly by creatives from the area. A series of templates were created giving the users complete freedom of expression within the confinements of the two brand circles.

THE RESPONSE

The outcome was incredible – variety and contrast that could only be produced by many minds.